Choose a topic of interest to you that relates to couples or families Essay

Pick a subject important to you that identifies with couples or families. (I'll join the directions) - Essay Example The facts confirm that â€Å"one out of each two relationships finishes in divorce† in the current pattern (Ambert, 2009). One of the basic purposes behind separation to happen in today’s cutting edge situation is misconception in the midst of the accomplices. While talking about the subject of separation, it tends to be avowed that married couples lack the capacity to deal with one another to invest energy as they remains very occupied in procuring cash and sparing a similar more for future (Bruze et al., 2012). In this procedure, they neglect to make the most of their lives and in this way wind up separating from one another. In addition, there are a few different explanations behind separation to happen, for example, age issue, feeling of anxiety, cheating and extra conjugal issue. Separation forces immense effect in the lives of the individuals particularly when it happens in the mid age. It is genuinely troubling and has antagonistic effect on the life of the indiv iduals, youngsters and the encompassing. It prompts sadness, dejection and offers ascend to the sentiment of selling out and disappointment among oneself (Montenegro, 2004). The Brondenbrenner’s Model, which is likewise recognized as Bronfenbrenner’s natural hypothesis will in general decide the affiliation winning between the people and their related condition. This specific hypothesis or model is regularly used to examine the mental issues looked by the people because of a few natural frameworks. The model includes natural frameworks that go from â€Å"interpersonal communication to expansive based influence†. The individual degree of this model is viewed as an essential angle as it communicates a connection between nature and the human conduct. It identifies with mental situation that an individual face in the wake of experiencing divorce. It is generally seen that the pace of separation is typically more in the midst of the grown-ups whose age extend falls younger than 50 or more (Erikson, n.d.). Comparative realities can be supported concerning the article â€Å"The Gray Divorce Revolution: Rising Divorce Among Middle-Aged and Older Adults,

Liability Capping CSC Australia in Perth

Presentation CSC Australia in Perth is perhaps its biggest supplier benefits in the district and it has 56% of the market in the locale. 1 One of the benefits of the organization is its worldwide nature, for example the organization works globally.Advertising We will compose a custom article test on Liability Capping: CSC Australia in Perth explicitly for you for just $16.05 $11/page Learn More Another preferred position of the organization is its capacity to top liabilities as all multinationals will in general work as per major corporate laws. Risk topping is fundamental for CSC Australia as it works in such territories as coal and gas mining which are regularly connected with an assortment of wellbeing concerns. Prominently, the organization gives exceptional consideration to security issues and all company’s workers have the fundamental aptitudes to counsel customers on various wellbeing issues.2 One of the company’s strategies is to continually move to specialties where rivalry is the most minimal. In this way, the organization figures out how to decrease consumption. In any case, there are as yet an assortment of issues to be tended to. For example, one of the most earnest issues is expanded rivalry which is bothered by the on-going discussion on the need to significantly build risk topping for organizations. Significantly, the expansion of risk topping has negative just as a positive result for the organization. Choice Criteria To create legitimate choice measures, it is conceivable to utilize Michael Porter Framework. The system uncovers five significant powers influencing organizations. These powers are danger of new contenders, danger of substitute administrations, haggling intensity of purchasers, dealing intensity of providers and force of rivalry.3 It is essential to take note of that the five components are interconnected yet a few elements are progressively important for a specific organization though different elements have small i nfluence.4Advertising Looking for exposition on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More As for such factors as danger of substitute administrations or dealing intensity of providers and purchasers, they are very insignificant as the organization gives a great deal of consideration to advancement and improvement of an assortment of administrations for various customers with various paying capacity. It is likewise important to take note of that there will consistently be request in this part as individuals still intensely depend on creation of coal and gas. Porter’s powers can be viewed as fitting standards to assess potential options for CSC to create. Options The First Alternative: Looking for New Niches The primary conceivable option for CSC Australia is to proceed with the strategies utilized in the organization. In this manner, the organization can move to different specialties where rivalry is insignificant.5 First, the force of serious contention will be practically immaterial as the organization will in general move to specialties where just a couple of suppliers work. At that, the current suppliers are probably going to be little organizations which have a huge downside as they can't give enough risk to the customer. Regarding the discussion concerning increment of obligation topping, less organizations (except if they are multinationals) will have the option to top their liabilities.6 Therefore, CSC Australia can work in the new specialty viably as it is probably going to be the main organization topping risk. In any case, soon every specialty gets involved by various organizations. Along these lines, the danger of new rivalry is high and it makes this option very incapable as multinationals can likewise enter the specialty picked by the organization. These organizations can top their liabilities and can offer types of assistance on various (increasingly ideal) terms . The Second Alternative: Remaining in the Niches Looking for new specialties is related with specific dangers referenced previously. It is important to stay in the specialties and grow new administrations and new proposals to stay alluring for the current customers. Be that as it may, the power of serious contention is very significant.Advertising We will compose a custom exposition test on Liability Capping: CSC Australia in Perth explicitly for you for just $16.05 $11/page Learn More The company’s obligation top won't be viewed as one of the most significant focal points the same number of multinationals top their liabilities and give a great deal of consideration to wellbeing. There is additionally a danger of new rivalry the same number of organizations show up and extend their business sectors. Numerous multinationals may enter the specialties involved by CSC, which will adversely influence the company’s advancement. The Third Alternative: Combining the Two Alter natives It is conceivable to think of another elective which can be suitable for the organization. CSC Australia can stay in the specialties picked and at the same time it will scan for new specialties. In any case, staying in the ‘old’ specialty doesn't imply that the organization will just offer similar administrations at lower costs or build up some new items. It very well may be viable to create administrations which can address issues in territories related with higher dangers. This can enable the organization to keep away from a great deal of rivalry. Arrangement Therefore, it is conceivable to take note of that the third choice is the most fitting for the organization as the initial two are still connected with a ton of rivalry (new rivalry and concentrated existing rivalry). Expansion has consistently been viewed as a compelling methodology. Subsequently, the organization should keep scanning for new specialties, yet this can't be a need for such enormous organi zation as CSC Australia. Simultaneously, the organization ought to create methodologies to stay serious in the specialties where the organization is working. One of the potential approaches to do it is to grow new administrations which can be applied in territories related with higher dangers. This can prompt certain misfortunes. Be that as it may, this will emphatically influence the company’s advancement over the long haul. The organization gives a great deal of consideration to innovation.7Advertising Searching for exposition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More The organization is equipped for growing new administrations which will assist excavators with working in increasingly risky destinations with negligible hazard. As a matter of fact, the organization should top its liabilities which can likewise prompt expanded consumption. Notwithstanding, it is important to take note of that organizations (huge multinationals) will in general repay conceivable losses.8 Therefore, in the event of some mishap the organization will in any case pay certain pay. Obviously, if the organization creates appropriate items, there will be no compelling reason to pay remunerations. Suggestion To execute the arrangement proposed, the organization should embrace certain means. In any case, it is basic to build up an unequivocal technique. It is significant to set explicit objectives. All representatives ought to know about the objectives and the new system. The workers ought to comprehend the bearing picked. The development division should concentrate on the sig nificant goal while as yet chipping away at an assortment of activities. The significant target is advancement of items appropriate in progressively hazardous locales in coal and gas mining. It might be successful to give more consideration to HR arrangements. The organization may need to utilize more experts (maybe, youthful experts) who will think of thoughts to address existing issues in the business. It is additionally significant to create HR as workers may need to concentrate on improvement of very new items. Obviously, the organization will keep looking for new specialties. The organization has noteworthy involvement with this circle. Aside from offering built up administrations, it is likewise conceivable to offer items pertinent in risky locales. This will help procure more understanding and grow new items. The organization has been helping out various organizations in various projects.9 Development of new items may require participation with different organizations. CSC Au stralia ought to be prepared to team up with its opponents. The organization should concentrate on its administrations and its ability to address the most major issues. Plus, the organization will likewise pressure its being dependable as it tops its liabilities. The company’s customers ought to know about these favorable circumstances of the organization. Consequently, the organization ought to likewise shape its advertising system. Significant spotlight ought to be made on the new items and the company’s risk topping. Book index Grundy, Tony. â€Å"Rethinking and Reinventing Michael Porter’s Five Forces Model.† Strategic Change 15, no. 1 (2006): 213-229. Horton, Michael. Meeting, Business Capstone Interviews, 2011, got to from https://mcmaweb01.curtin.edu.au/content.php?content_id=382. Ketels, Christian H. M. â€Å"Michael Porter’s Competitiveness Framework †Recent Learnings and New Research Priorities.† J Ind Compet Trade 6, no. 1 (2 006): 115-136. Kotadia, Munir. â€Å"AIA: Uncapped Liability Clause Makes Firms Lie.† ZDNet, April 21, 2006. Gotten to from http://www.zdnet.com/aiia-uncapped-risk proviso makes-firms-lie-1139252849/. Stein, Sam. â€Å"Robert Menendez Pushes Bill Raising BP’s Oil Spill Liability to $10 Billion.† Huffington Post, May 25, 2011. Gotten to from http://www.huffingtonpost.com/2010/05/03/robert-menendez-pushes-bi_n_561011.html. Commentaries 1. Michael Horton, Interview, Business Capstone Interviews, 2011, got to from https://mcmaweb01.curtin.edu.au/content.php?content_id=382. 2. On the same page. 3. Christian H. M. Ketels, â€Å"Michael Porter’s Competitiveness Framework †Recent Learnings and New Research Priorities,† J Ind Compet Trade 6, no. 1 (2006): 116. 4. Tony Grundy, â€Å"Rethinking and Reinventing Michael Porter’s Five Forces Model,† Strategic Change 15, no. 1 (2006): 218. 5. Michael Horton, Interview, Business Capstone Intervi ews, 2011, got to from https:/

Customer Development What Questions Do You Ask Potential Customers

Customer Development What Questions Do You Ask Potential Customers © Shutterstock.com | Minerva StudioIn this article, you will learn about how to conduct an interview that will get you deep insigths to calibrating your value proposition.INTRODUCTION TO CUSTOMER DEVELOPMENT INTERVIEWSSo you need to get out of the office and talk to your potential customers if you want the Customer Development model to work. This is easier said than done. You might have a great idea but a real fear of pitching your ideas to complete strangers. You can’t deny that asking strangers a series of questions isn’t scary. No one wants to hear that everything they thought they knew isn’t true.But the customer interview phase is one of the most valuable parts of the Customer Development model. It does not have to be scary. In fact, you should not even be talking about yourself enough for customers to shut down your ideas.The customer interview is all about learning and discovery. You can think of yourself as an impartial researcher or a journalist. If you approach the c ustomer interview as someone who is genuinely curious about one person’s experience in the bigger picture, you will find that you will be listening a lot more than you will be talking. This means that you will be gathering more useful information but still protecting your ego in front of your customers.ESTABLISH YOUR GOALSLike any other process in business or in life, you need to have firmly established goals if you want to be able to measure the progress of your efforts. You need to have goals listed for each step of the Customer Development model. When you have these goals, you can refine and iterate your process later.Some goals you should establish when you are developing the interview questions should include the following:You should be able to identify and understand your customers’ problems.Identifying your customers’ problems is essential. You need to keep this problem in mind throughout the entire customer development process. But it is not enough to be able to write down the problem. You need to know what the problem means for your customers.A deeper understanding of your customers’ problem will tell you more about what they are trying to achieve with their solution. If you do not know how they want their problem solved, you cannot help them solve it. This comes from learning about how important their problem is and what their expectations of a potential solution are.You might have a solution to the customers’ problem. But if your solution does not provide the solution that your customers desire, you still have nothing.You want to learn how they want to solve their problem.People do not just want a solution. They want a solution within a unique timeframe and a unique budget. Some customers want a simple solution. Others might be looking for a complex solution that solves current problems and prevents wider problems. Some customers will want a solution that is instantaneous. Others will want a solution that might take a while to work so that they do not upset their current ecosystem.Every customer that is aware of their problem will have wants and needs for their solution. You must identify these desires before you can implement them into your product.Ultimately, you need in depth knowledge about what your customers want the solution to their problem to achieve.You need to understand what currently stands in your customers’ way.Your early customers will likely have already tried other solutions. Yet, they are continuously looking for new and better solutions. It would serve you well to learn about why they do not like the solutions they have used previously. If none of them worked for the customer, you need to find out why.Additionally, if you are entering an existing market, you need to find out what it is about your competitors that your customers do not like. Maybe your competitors offer a solution to your potential customers but it comes with strings attached like mandatory consulting hours.Your goal is not neces sarily to figure out how to solve the problem better. Your goal is to figure out how to solve the problem according to your customers’ needs.You want to get the information you need to create customer segments and develop customer channels.Collecting information blindly is rarely useful for any process. Instead, you want to be sure that you are collecting information that you use to learn more about your customers. This information should help you determine who your customers are and how they can be segmented.This information should also help you figure out where to find your customers. When you can identify your customer segments, you can develop the channels you need to reach your potential customers.Find product evangelists.All of the information that you have collected thus far should come down to one goal. You want to find your product evangelists. These customers are some of the most influential customers that you can find. As a result, they are some of the most important cu stomers that you have.The information that you gather about problems, solutions, segments and channels should all be used to accomplish this goal.FINDING CUSTOMERS TO INTERVIEWFinding customers to interview may seem difficult, but its not. The reason that many people find it hard to find customers to interview is because they are afraid of rejection. They do not want to find potential customers who tell them that they are not interested in their product.Fortunately, the interview phases of the Customer Development model have little to do with your product. They are all about learning, discovery and validation. When you set up an interview, you want to learn about your customer. You are not trying to sell them a product. When you think about it this way, it is substantially easier to think about going out and finding customers to interview.To find the right customers, you need to get out of the office. This means that you need to ask people who don’t work for you or with you. You w ant to ask real customers, not engineers or sales people with a vested interest in your product. Your VP of Sales will definitely buy your product. But you’re not selling to your VP of Sales. You’re selling to your target market.You may be tempted to interview people you know, such as friends or family. But you should only be doing this if your friends or family fit within your potential customer market. You should also only do this when you are learning about the problem. If you start interviewing your family about your product, you are likely to have a biased result. Your friends and family like you. They want to support you even if what they are telling you is not helpful. However, if your friends and family currently experience the problem that you are trying to solve, it is okay to interview them. You just need to make sure you speak to other customers as well.To get out of the office, you might want to find customers who do not have such a personal interest in your success . For example, you can find customers on LinkedIn or on Quora. People who post on these sites will be asking real questions about their real problems. You should not feel strange about approaching them. In fact, they will probably appreciate it. The anonymity of working over the Internet will also help elicit more honest responses which will in turn produce more valuable information.Another good place to find customers to interview is an industry event or a conference. This is ideal because you will already be in the center of your marketplace. You will also find that people here are ready to network. As a result, they will be approachable.You can also find customers on social sites like Twitter, Facebook, Meetup and even Craigslist. This is an inexpensive way to find customers online. One of the best ways to get involved on these social media sites is to join in an existing conversation. If the problem you want to solve is real, people will be talking about it online. You can find the profiles of people in the industry or market that you are targetingAnother idea is to search for customers on crowdfunding platforms like Indiegogo or Kickstarter. Here you can target customers who are actively searching for solutions to their problems. These are the kinds of customers who you can convert into product evangelists, which is the goal of your customer interview process.ASK YOUR QUESTIONSIt is not enough just to ask questions and wright down answers. If you want answers that are useful, you need to be able to phrase your questions well. The language that you use to phrase your questions will often determine the kind of answers that you get. The more detail your questions invite, the better answers you will get.You want to avoid asking misleading questions. Your questions need to be concrete and avoid feeling like trick questions. You want to ask questions that provoke thoughtful answers. But you want to avoid asking questions that make the interviewee believe that y ou are looking for a certain answer.It is also important not to ask questions that force the interviewee to guess the answer. You need to ask questions that get concrete answers. You should also avoid asking people about hypothetical situations because hypothetical doesn’t reflect reality. You need real world answers if you want your business to work. You do not need what-if’s.You should be avoiding questions like:Is this problem a big deal for you?If someone offered a solution to your problem, would you take it?Would you spend $500 to solve this problem?Did the solution work?All of the above questions can be answered with a ‘yes’ or a ‘no’. They do not require the interviewee to think about the answer.One of the best ways to get useful answers is to ask open ended questions. Open ended questions do not elicit ‘yes’ or ‘no’ answers. If the interviewee can answer with one word then you have crafted a poor question. Open ended questions require a full explanation a nd description of an answer. Some examples of great open ended questions include:What is your biggest challenge in a particular area?What is the most frustrating part of the problem?How big of a problem is this for you?How have you tried to solve this problem in the past?Why didn’t the solution work?What is the ideal solution?How would ____ help you?How would the solution fix the problem?Is this problem important for you to solve?How much money would you spend if you could solve the problem right now?MAKING THESE QUESTIONS WORK FOR YOUThe questions listed above are basic examples of questions that you might ask potential customers during an interview. But like anything else in Customer Development, you need to be able to measure the success of your questions. Not all questions will suit all customer markets. Asking the right questions is as important as the person that you are interviewing. These questions are not meant to be a part of a rigid formula. You have to be able to creat e an interview scenario that matches your brand, your customer base and your needs.Adapting your questions to your needs should also include personalization. By asking customers questions that are personal to them, and ideally reflect their problem, you will respect their time and insight. Their time is valuable to you. You want them to know that if you plan to convert them into paying customers later.Thus, the personalization process should begin with the invitation to interview and continue into the follow up. You cannot send people you value a form invitation when you reach out to them the first time. More often than not, they will already feel like you are a faceless company that is going to ask them general questions without really respecting their answers. You will elicit fewer responses if you do not personalize your interview. You may also not be attracting the right customers. When you personalize an invitation and an interview, people will know whether or not they are the kind of person that you want to talk to.Personalization also includes asking the hard questions. Hard questions are the reason that so many people are afraid of getting out of the office to speak to their customers.But being afraid of the difficulty of the customer interview can sometimes lead to a general set of questions that don’t match the market or the product.This happens because many people are afraid to ask the tough questions because you might not get the answers that you want to hear. But asking the tough questions is what the interview process is all about. You want to get facts, not opinions. Opinions are personal and do not necessarily reflect the state of your business or your product. You cannot work with one man’s opinion. But facts reflect things as they really are. This makes it easier to make real-world adjustments to your product and to your business.Finally, the most important thing that you need to remember during your customer interviews is not to talk abo ut your idea. You are here to learn about your customers, not to sell to them. This is because you are interviewing your potential customers to find out if they even are your potential customers. Not to sell to people that you do not even know fit your target market.Trying to sell your solution will not help you at all. It won’t tell you anything about your customer. All you will learn is what you already know about your product. Plus, if you ask your customer if they would be interested in your solution, you are implying that they have a problem that they might not have. This is a dangerous assumption that can lead to truly flawed data.CONCLUSIONInterviewing customers is not easy. But it is also not as hard as many people feel it is. When you go out to interview customers, prepare for a conversation with a real person, not a data set. People want to share their problems and experiences with you, especially if you are trying to help solve their problem. If you go out looking for r eal, honest answers from real customers, you are likely to come home with the information that you need.

Do You Have a Low Self-esteem Essay - 926 Words

â€Å"You are altogether beautiful my darling; beautiful in every way.† This verse from the Bible sums up what I think about every woman. I believe that every woman, teenage girl, or pre teen should stop putting themselves down! Confidence is key to living a happy and joyful life. Being depressed, being unhappy, giving up on things, being introvert and not feeling good about oneself are some characteristics of a person that does not have self confidence. I believe that in order to succeed and be successful in life you must have self-confidence. Eagerness to learn new things, pride in doing a good job, being a nice person, having the confidence to know â€Å"I can do it†, and altogether liking oneself are some attributes of having self confidence.†¦show more content†¦People who have low self-esteem tend to give up on things easier then ones who have confidence. My mom recently broke her leg and is going to physical therapy. If she had low self-esteem about walk ing she probably would give up and break down. Low self-esteem can also lead to a person being introvert. Introvert means that someone keeps to him or herself and is not outgoing and spunky. A person would not want to talk to be social and outgoing if they had low self esteem. Low self-esteem comes with many side effects but the worst one I would have to say is not feeling good about oneself. Low self-esteem means not having confidence in ones own worth or abilities, or not having self-respect. This explains why people having low-self esteem is very unhealthy and can lead to depression, unhappiness, giving up on things, being introvert and not feeling good about themselves. Second, having self-confidence is key to living a happy and joyful life. Some characteristics of self-confidence are taking pride in doing a good job, being a nice person, having the confidence to know â€Å"I can do it†, and altogether liking oneself (â€Å"Self-Confidence†). When a basketball player has a lot of self-confidence in their selves, they altogether play better and have more fun. Without self-confidence people hardly ever succeed. People with self-confidence take pride in what they do. A baker that has theShow MoreRelatedImproving Your Low Self Esteem1422 Words   |  6 PagesIMPROVING YOUR LOW SELF ESTEEM INTRODUCTION: In the course of our life, we might have encountered a situation whereby we think of other people as been better than us. At times you may look at some successful people, and see them as perfect, being lucky and more gifted and hope you could trade places with them. On the other hand, these people also look at you and think of you as someone who is free, without many problems. You feel insecure of people and they likewise feel the same thing of you. At thatRead MoreTaking an Inside Look at Self-Esteem Essay768 Words   |  4 PagesDo you believe in yourself and in your abilities? Can you handle rejection and criticism in an objective and healthy manner, or does one negative comment completely shatter your self-view? Self-esteem is an important part of personal happiness, fulfilling relationships and achievement. Self-esteem is used to describe a persons overall sense of self-worth. Research has shown key differences between individuals with high and low self-esteem. So what is self-esteem? Ray Baumeister defines it as,Read MoreSelf Esteem And Self-Esteem832 Words   |  4 Pages The grade you get on an exam, how your friends and parents treat you, and how perfect your social media is can all have an impact on how you feel about yourself. These daily experiences are why people’s thoughts and feelings about themselves fluctuate. All of these thoughts about oneself is self-esteem. Self esteem or â€Å"confidence in ones own worth or abilities; self-respect† (Merriam-Webster) can be portrayed in two different ways. The first way is having a habit of negative thinking about oneselfRead MoreUsing Low Self Esteem Thought Facebook Is Safe And Appealing For Self Disclosure1547 Words   |  7 PagesThe authors of this article were interested in studying whether people with low self-esteem thought Facebook was safe and appealing for self disclosure, and if any of their Facebook posts would enable them to gather social rewards. The authors made three studies to help them find the answer to their questions. Their hypothesis was that posting on Facebook would only reduce self-disclosure, as a result of making low self-esteem people feel more free about expressing their feelings. This hypothesis wasRead MoreVisual And Statistical Manual Of Mental Disorders990 Words   |  4 PagesIntroduction Oxford dictionary added the word â€Å"selfie† in August 2013 being defined as a photograph that one has taken of oneself, typically one taken with a smart phone or webcam and uploaded to a social media website (Augarde, 1981). Its not you its me: The Science Behind the Selfie is a recent news article that came out addressing the complexity behind what a selfie represents and what people are really trying to convey or masque. Throughout the past five years the word selfie has been addedRead MoreThe Effect Of Self Esteem1634 Words   |  7 PagesEffects of self-esteem What is self-esteem? Self-esteem is confidence in one’s own worth or abilities and self-respect. Self-esteem is how a person feels about his or herself. A person’s self-esteem can be high, low, or in between. Someone with high self-esteem might be more confident in seeking out new friendships. However, someone with low self-esteem may not even try to have a social life because they tend to feel worthless. If a person self esteem is in between they are very observantRead MoreImproving Self Esteem And Live A Better Life1242 Words   |  5 PagesHow to Improve Self Esteem and Live a Better Life By Kassie Lyne | Submitted On March 03, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest One of the questions psychologists and counselors of all kinds find themselvesRead MoreThe Importance Of Self Esteem And High Self981 Words   |  4 PagesYour self-esteem is really your opinion of the kind of person that you think you are. Self -esteem is not inherited and has nothing to do with someone’s feelings or opinions of you. Low self- esteem and high self -esteem result from the evaluation you have of yourself. Specifically, self- esteem is a direct result of what you believe about yourself. Self- esteem comes from your core belief about yourself and how you view others and the world. You can get compliments about your skills and workRead MoreSelf Esteem Essay798 Words   |  4 PagesYou cant touch it, but it affects how you feel. You cant see it, but its there when you look at yourself in the mirror. You cant hear it, but its there every time you talk about yourself. What is this important but mysterious thing? Its your self-esteem! Self Esteem is defined as confidence in your own merit as an individual. Our self esteem is instilled in us during our youth. There are two types of self esteem. There is high self esteem which is when you feel good about yourself, and thenRead MoreImportance Of Self Esteem805 Words   |  4 PagesDo We Need Self-Esteem To Be Successful? â€Å"Your chances of success in any undertaking can always be measured by your belief in yourself,† says Robert Collier. Self-esteem is important to be successful because having low self-esteem will get in the way of many things that lead people to success. It will get in the way of getting good grades or having good relationships with others. Believing and feeling confident in yourself will help you become confident. Back then, before the 1960s, people didn’t

A Report On Isis And The Effect On The Middle East

Good Morning Sir or Ma’am, Today I have prepared for a report on ISIS and the effect they have on the Middle East. As you have known for the past year this organization has been a huge problem not only for the America but the world. The world did leave this organization unchecked, but more and more countries are starting to respond because of the overall effect it is having on global stabilization. Through my research, I will give you an overall brief on the organization as a whole and then present a possible plan you can consider when making future policy and plans when attacking a situation like this. I want to start off with how ISIS got to the stage they are at now according to articles I’ve read through online research. The first article I read was called, â€Å"We Built Their Death Squads: ISIS’s Bizarre Origin Story†. This is one of first of three articles I have read so far, which provided a lot of insight with no restriction how they reported. Wha t I mean by restriction is that the author didn’t hold his tongue on his article. The article referrers to them as the boogeymen of the west that did everything fro human trafficking to genocide and everything in between. (Death) According to this author we are the uncle of ISIS if not the father of the organization. Many of these terrorists started out at Camp Bucca, Iraq. Camp Bucca is a military detention center, which held captured fighters and suspected fighters. (Death) The American Forces ran this camp duringShow MoreRelatedThe United States And The Middle East834 Words   |  4 Pagesinvested in the Middle East. Geographically, the Middle East region contains a large percentage of the industrialized world’s most prized resource, oil. Throughout this time, the United States has participated in Gulf War I, Operation Enduring Freedom, Operation Iraqi Freedom, Operation Southern Watch, Operation Northern Watch, and numerous other contingencies and operations. Most recently, the region fell further into turmoil with the civil unrest and uprising in Syria, the formation of ISIS, and theRead MoreThe First Criteria Of Just War Theory Is Jus Ad Bellum, The Just Initiation Of A War1085 Words   |  5 Pagesinitiated by ISIS that places American institutions and Americans at harm, they are retaliating with the intention of self defense as opposed to acting out of aggression. This serves as a just cause of war. Additionally, failure to combat ISIS could potentially escalate the boomerang effect, a phenomenon in which citizens of the United States travel to Syria and Iraq and return to the states radicalized (In the News 8-30-16). This means that the US can justifiably send troops to the Middle East becauseRead MoreSecretary Of Energy And National Security Related Missions1169 Words   |  5 Pagesclimate. It is time for the US to prove its real intention which is fighting against terrorism. However, we cannot bomb or attack the supporters of the ISIS in the Middle East. Saudi Arabia and Iraq are the countries that we buy our oils. (globalpost, 2010) We cannot risk the explosion of oil reserves. If we cannot buy our oils from Middle East, we have to increase the prices, which will result in opposition from the society and decrease the Presidents second term service chance. It is importantRead MoreThe s Presence Of Latin America762 Words   |  4 Pageslinked to the Mexican drug cartel Los Zetas. Various reports put Hezbollah’s earnings in Latin America in the hundreds of millions of dollars. Once you have money you can focus on recruiting. This is, for now, the main purpose of Hezbollah in Latin America. There are millions of Islamic converts, Arab immigrants and decedents from which Hezbollah pick and choose. Hezbollah sends the majority of its newly recruited fighters to the Middle East, but this could be changing. The terrorist organizationRead MoreThe Islamic State Of Iraq And Syria2957 Words   |  12 PagesSyria to Help Combat ISIS? Chloe Varlack, Gillian Smith, Patricia Luna P.3 Introduction ISIS, the Islamic State of Iraq and Syria, is an extremist group that branched from the Sunni terrorist group, al Qaeda, specifically the Iraq faction. Although ISIS has primarily focused on initiatives in the Middle Eastern region, the recent killing of American journalists, James Foley and Steven Sotlof following U.S. airstrikes targeting ISIS, has caused controversy as to whether ISIS is a threat to theRead MoreThe Islamic State Of Syria And Iraq1699 Words   |  7 PagesISIS; the Islamic State of Syria and Iraq better known for their mass killings, terrorist attacks, and intense regime. This group was founded in 1999, and was created by people who were former Al Qaeda members. ISIS is a group of terrorists with members positioned all over the world to carry out with mass killings. 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Data Summary and Discussion Free Essays

The data presented shows the amount charged on credit cards by households of a given size and income. This data shows that while the amount spent by households varies depending on the size and income, the combination of both might also have an important bearing on the amount of that household’s debt. The debt range for the entire data set of 50 households is $1,864 to $5,678 per year, while the incomes in the set range from $21,000 to $67,000 per year. We will write a custom essay sample on Data Summary and Discussion or any similar topic only for you Order Now The households’ sizes in this data set range from one (1) to seven (7). When each variable is taken singly, one finds that each does to a significant extend predict the amount of debt that the household carries. What is specifically shown in this data is that households tend to have a higher amount of debt depending on the number of persons who live in the house, as it largest households generally carry a debt amount that lies on the higher end of the spectrum. For example, the average debt for the three seven-person households lies at $4,911, which is only about seven hundred dollars below the highest debt amount of $5,678. The data also shows that the average debt for the five one-person households is approximately $2,781. However, what the data also shows is that even though debt rises as the household size rises, it does so at a decreasing rate. The fact that the average debt for one-person households is significantly higher than the lower end of the range demonstrates that the low end might represent an extraneous amount, and indeed it does. This is the debt carried by a two-person household. A better comparison of the one-person household average debt could be made with the calculated debt per head for the entire data set. The total number of persons in all households is 171, and the total debt for all households is $198,203. The average debt per capita for this group of persons is about $1,159. This, compared with the average debt for the one-person households, shows that the debt for the one-person households does represent a disproportionately high size of twice as much as the overall per capita debt. This might be explained by the fact that the fixed costs for households generally remain relatively the same regardless of how many persons may live in the house. Other factors that bear on this are extraneous, such as the spending patterns and financial awareness of the persons in each household. However, another major factor to consider in predicting household debt is the annual income of the persons within each house. Which is a Better Predictor: household size or income? However, further analysis shows that even household, by itself, does not predict the amount of debt very well. In fact, the data points toward the fact that household size predicts the annual credit card charges better than household income. Looking back at the previous example, one sees a household that earns $26,000 producing debt comparable to most of the higher-end earners. Part of this debt size has to be attributed to the fact that the household earning such a small income in comparison to other household is faced with the challenge of supporting seven persons. Another household earning $23,000 supports six persons and shows credit card charges of $4,127 per year. Other households of comparable earnings ($21,000 and $27,000) show smaller credit card charges of $2,448 and $2,477 respectively, and this can be attributed to their smaller household sizes. Combination of Household Size and Earnings The income range for the data set has already been stated as $21,000 to $67,000. The total income for this group is $2,174,000 and the average income is $43,480. The average debt for each household is $3,964 which falls approximately in the middle of the $1,864 to $5,678 range. However, what one notices is that though the average debt for the three 7-person households is shown to be $4,911, the highest debt in that segment goes to the household with the highest income. Therefore, the $5,301 debt goes to the household that earns $55,000 per year, while the lowest debt of $4,603 goes to the household that earns only $26,000 per year. This demonstrates that the combination of household size and household income is an overall better predictor of credit card charges that any of those variables alone. According to this, a household made up of three persons and earning $40,000 should show a credit card charge within the median range of about $3,800 – $4,100. This would be expected to be comparable to any other household of three persons, yet slightly below those households of three that have higher earnings. Other Data Necessary to Make Accurate Predictions Other information concerning these households’ loans, mortgages, and neighbourhood locations would also be requested of the client. According to the discussion above, though, it would appear that despite the fact that household size predicts the annual credit card charges better than household income, other factors also affect the size of credit card debt. What one notes is that most of the low-earning households do still show a disproportionately higher amount of debt than their counterparts of high-earning households with similar household sizes. Households that, for example earn twice as much as another do not generally show twice as much debt in this data set. Neither is this so for households that have twice as many persons. One contributor to this is the existence of fixed costs, as mentioned above. However, this does not account for all the discrepancies. Therefore, other factors that might contribute to credit card charges include the amount of previous debt (such as university tuition loans, mortgages, etc) that each household has incurred. They may also include the household’s attitude toward its finances and toward debt in general. Other factors involve the cost of living within the geographical area of the particular household and the general lifestyle to which the household is accustomed. Work Cited Professor’s Name. â€Å"Data Sheet.† Name of Class. City: University, 2007. How to cite Data Summary and Discussion, Essay examples

Marketing Principle for Melyn Green Refrigerator - myassignmenthelp

Question: Discuss about theMarketing Principle for Melyn Green Refrigerator. Answer: Current situation Background to sustainable offering Melyn Green Refrigerator provides the high-quality home services related to food storage and preservation. This product also facilitates a resolution to gain demand of energy in the home. It also depends on the function of solar energy. Solar energy is a clean and renewable source of energy. Therefore, it provides sustainability to the environment. Furthermore, this new product will need to invest less amount of money. It will offer the fridge users (Jobber, and Ellis-Chadwick, 2016).This product promoted the energy conservation and also encourages the financial sustainability and sustainable use of energy in a home setting. Environmental analysis The environment of the political system is very constant in Australia which facilitates an effective environment for development and growth of Melyn Green Refrigerator. But, at the same time, the Australian economic environment can negatively impact on sales volume of the company due to global financial meltdown. Besides this, the social factor like beliefs, attitudes, and perception of consumers act in favor to Melyn Green Refrigerator. This product is designed by using advanced technology which makes sure the efficiency. Along with this, the Australian atmosphere is largely affected through pollution but Melyn Green Refrigerator promotes the sustainability in an environment (Goworek, and McGoldrick, 2015). Consequently, this product will be accepted in an Australian market. Market and customer analysis This product is used in a consumer market hence this product can be directly delivered to retailers and consumers to increase their profits. There are a high amount of potential consumers who can be interested in solar-energy refrigerators. Further, it is analyzed that current consumers are sensitive towards the environment and their consumption can impact on the environment. Hence, they need products which are eco-friendly such as Melyn Green Refrigerator. Moreover, consumers can get a renewable source of energy at affordable prices (Moriarty, et. al., 2014).The Australian consumers give priority to high-quality product hence it is beneficial for Melyn Company to sell Melyn Green Refrigerator to Australian consumers because this product delivers added value to them. Objectives Financial objectives To attain the revenue of approximately $1, 50,000 per annum from this product (it is about half value of average Melyn Company) To increase the net profit of about 15% of revenue To gain the return on investment by 12% Marketing objectives To increase the customer satisfaction on all products by 90% To obtain promotion and endorsement through local celebrities Stakeholder objectives To provide save energy system by 90% To become familiar and participated in government energy-saving campaign Target market Melyn Company should target the market on the basis of geographical, demographical and psychographic factors. Under the geographical category, the company will target the urban areas of Australia. Under the demographical factor, the company should segment the market on the basis of age, gender, and income. For launching Melyn Green Refrigerator product, the company will select the above 24 years ages of people. Further, it will also target the both male and female to deliver the products because this can be used by both people. It will also target the middle-class income in order to cover a wide range of products (Weinstein, 2013).Under the psychographic factor, the company will select to that individual who gives priority to take eco-friendly products. Marketing strategies Positioning To attract the medium class people, who need to keep safe food storage, Melyn Green Refrigerator is a food storage system that allows it to stay connected with people because it provides safe food storage and preservation solution at an affordable price than the competing technologies. The company can also create the positioning in the market by delivering the added value to customers. It will also provide the financial sustainability to end-users by delivering solar power in its products as it is a key source of energy. At the same time, it will also facilitate the durable and high quality of refrigeration equipment to store the food with the domestic purpose (McHugh, and Krukonis, 2013).As a result, it can be stated that Melyn Green Refrigerator will create a positive image in the customers mind. Product/offering Melyn Green Refrigerator will deliver the high-quality of food storage and also provides the facility of preservation services in their residence. This product also facilitates a resolution to gain energy demand in homes. This product is created for domestic purpose hence company will provide Melyn Green Refrigerator at an affordable price (Ennew, et. al., 2013). Optional additional product-related strategies People The company should create the habit of thinking in the perspectives of people who are available inside and outside of the business. Since, these people are responsible for every activity related to sales and marketing. Melyn Company will recruit the right people at the right time for placing the right position as it would be beneficial to attract more customers towards this new product. Along with this, the company can hire HR manager who has proper skills and abilities to recruit the best workforce for influencing the customers (Moore, et. al., 2016). Process Melyn Company should use effective procedure and flow of activities by which services and products will be delivered as it is essential to marketing strategy. In this way, the company can use information systems and queuing systems to make effective relation with the customers as it would be beneficial to create brand loyalty among customers. Further, the information system will enable the company to keep the record of customers data hence it can provide offers to their customers and also get feedback from them (Armstrong, et. al., 2014). Consequently, Melyn Company can attract a large number of customers towards their products and services. Physical evidence Physical evidence is ability and atmosphere where products and services will be delivered to customers. In this way, the company will provide wide space to assess the products, self-service, and attractive light to check the products condition. It will also provide the different payment mode to pay the amount of swipe machine, cash, and e-channels. The company will also provide the brochures and data regarding the products as it will aid to the customer for selecting the products. As a result, it will increase the positive experience among existing customers because the company will satisfy to them (Wells, 2013). Price Melyn Company should adopt the penetration pricing and competitors oriented strategy to attract the customers. In this way, it can set its prices of product at a lower marginal rate as compared to its key market participants. Since, economic pricing strategy aids the company to persuade the huge potential customer and gain their share in the consumer market. The actual manufacturing cost of Melyn Green Refrigerator is less as compared to other brands in the market because of cheap labor. Therefore, it can easily implement economic pricing strategy and still produce good revenues (Varey, and Pirson, 2013). Placement The place is a marketing strategy in which products will be actually sold. In this way, the company can create the habit of assessing and reflecting the exact location in which customer attains the salesperson. Moreover, Melyn Company can sell Melyn Green Refrigerator in many different places like direct selling where it can send their salespeople to personally meet and talk with the potential customers. It can also use telemarketing in which can take orders through email and phone. It can also sell their product at a trade show and in retail shops. It can also use a combination of these methods to increase the revenue of product. It can also use B2C marketing which is a modern marketing strategy to sell the products and services (Idowu, et. al., 2013).These channels can be beneficial for the company to increase the demand of customer towards their products. Promotion/Marketing communications Melyn Green Refrigerator can be easily promoted due to its ecological status. In this way, Melyn Company can promote the concept regarding green ideas which is part of the community. Therefore, the community will actively support to save the energy and creating more demand of the customers. Further, the company can promote their product through different electronic media such as radio, television, print media, newspaper, magazines, and billboards. In the current scenario, customer highly uses social media hence company can use this media to promote their products (Brindley, and Oxborrow, 2014). In this way, it can use different modes such as Facebook, YouTube, and Twitter. Marketing implementation The company will implement the following action plan to advertising and marketing of Melyn Green Refrigerator: Marketing activities The company will use different marketing channels like radio, and newspaper. It will also do hangout the handouts, discount vouchers, and brochures at a sports event. Along with this, it will gather the database of customers who comes under the loyalty member. It will also organize different types of public relations campaigns such as energy saving seminars and food storage and preservation events (Idowu, et. al., 2013). It can also provide small sponsorship to a local sports club. Target completing duration This project will be completed at 2/11/2017 as it will facilitate the company to adequate time to get prepared the products in the first week of November. Responsibilities Radio/newspaper marketing- salesperson Handouts and social media marketing- marketing manager Databases- all workforces who are on the job Public relations and sponsorship- sales team will organize the event and seminars Expenditure Appropriately $7, 000,000 will be required to meet the project. Budget Projected Budget for Melyn Green Refrigerator Revenues (in $) Sales 10,000 units @ approximately $9000 each 90,000,000.00 Less: Production cost Raw material 10,000 units@ approximately $6000 each 60,000,000.00 Less: Distribution costs Fuel 12000 Less: Marketing costs Advertising 40000 Databases 8000 Public relation 7000 sponsorships 18000 Sales promotion 16000 Total marketing cost 89000 Less: other expenses Utilities 70000 Rent 250,000 Wages@12% of sales 10,800,000.00 Superannuation @9% of wages 972,000.00 Insurance 10000 GST@12% of sales 10,800,000.00 Total other expenses 22,902,000.00 Projected profit 6,997,000.00 Proposed Return on Investment Equipment purchased 50000 Delivery truck 27000 ROI 77000 Evaluation and control The method is used for evaluating the success of marketing strategies. However, it depends on the different types of objectives: Financial Evaluation Revenue: it will be monitored on a weekly basis by cash register report to make sure targets are attained Profits and ROI: It will be calculated annually at the end of financial year and it will be compared from projected budget and also applies to revenue Wages: it will be monitored on weekly and determined against our sales to make sure the store uses are no greater than 15% of revenue on wages (Wells, 2013). Marketing Evaluation Market share-determines revenue at the end of financial year to assess if company has attained target of 12% Customer satisfaction- Company will use online and in-store questionnaire to get feedback from customers and take satisfaction rating about the product Endorsement- Company will approach the aforementioned organizations and request them to recommend our products (Varey, and Pirson, 2013). Stakeholders evaluation Save energy- company will assess solar energy in each product. It will also compare their energy system with their key competitors. Energy saving campaign- it will also participate in government energy saving research and demonstrates it on the television as a sponsor (Armstrong, et. al., 2014). References Armstrong, G., Adam, S., Denize, S., and Kotler, P. (2014)Principles of marketing. Australia: Pearson. Brindley, C., and Oxborrow, L. (2014) Aligning the sustainable supply chain to green marketing needs: A case study,Industrial Marketing Management,43(1), pp. 45-55. Ennew, C., Waite, N., and Waite, R. (2013)Financial services marketing: An international guide to principles and practice. UK: Routledge. Goworek, H., and McGoldrick, P. (2015)Retail marketing management: Principles and practice. Australia: Pearson Higher Ed. Idowu, S. O., Zu, L., and Gupta, A. D. (2013)Encyclopedia of corporate social responsibility(Vol. 21). N. Capaldi (Ed.). New York: Springer. Jobber, D., and Ellis-Chadwick, F. (2016)Principles and Practice of Marketing. Australia: McGraw-Hill Education. McHugh, M., and Krukonis, V. (2013) Supercritical fluid extraction: principles and practice. UK: Elsevier. Moore, K. N., Swisher, M. E., Rodriguez, J. C., Blevins, M., Hogan, M., Hunter, L., ... and Redhage, D. (2016) Principles guiding practice: A case study analysis of the principles of sustainable agriculture for diverse farms,Journal of Agriculture, Food Systems, and Community Development,6(3), pp. 61-89. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., and Spence-Stone, R. (2014)Advertising: Principles and practice. Australia: Pearson. Varey, R., and Pirson, M. (Eds.). (2013) Humanistic Marketing. Berlin: Springer. Weinstein, A. (2013)Handbook of Niche Marketing: Principles and Practice. UK: Routledge. Wells, G. (Ed.). (2013)Sustainable business: Theory and practice of business under sustainability principles. UK: Edward Elgar Publishing.